Pete:
You make some good points, but I think you're missing some as well.
For me, personally, I own a few bikes. I tend to favour durability over light weight, so I outfit my little bike fairly similarly to my big bike. Same brakes. 20mm wheels. Same bars and stem. That sort of thing. I really like the thought that if something breaks, I can swap some parts between my bikes. I never do, but it's comforting to know that I can.
You're right that nobody is forcing anybody to use 15mm. But, as the article points out, some parts are already being replaced by this new "standard". Lightweight 20mm wheels are getting harder to find. So, if I am in fact looking for a lightweight 20mm wheel, I'm now forced into a lightweight 15mm wheel. More choice creates less choice. Or, the product managers choice on my new bike forces me to change what I do.
So yes, in absolute terms, perhaps this standard makes sense for this style of product. But do we really need all of these new standards for such marginal advancements in bike technology. I realize that there's a very fine line between progress for the sake of progress and product stagnation…but I think that you and the rest of the bike industy should understand that people might get a bit sick of this lack of compatibility between parts.
Regardless, I don't think an article that discounts peoples misgivings of a new standard and that so heavily promotes the industry position is healthy.