Feb. 12, 2025, 8:39 p.m. -  LWK

Dear Dave,  Our first priority is always to ensure we have the marketing, branding and awareness on point first. This was very difficult for gravel bikes because they look basically like road or CX bikes. Its only after this foundational work is done that we can move on to minor details like geo, brakes, and sensible drivetrains. The good news is that if you buy a bike now, we anticipate offering significant value-added geo and component improvements over the next few years which should enable you to rationalize buying a new bike again (hopefully several times!). sincerely,  Big Bike