Or maybe it's that the model of flying 20+ journalists half way across the world to shower them in luxury and heli rides only goes so far? Speaking from my own experience of bringing a new bike on a trip away from my home trails, after 4 days on unfamiliar trails, I really couldn't say much about what I thought of it.
I'd like to see more bike companies spend less money on these launches, and just send the bikes to journalists. Yes, the Kool Aid would be slightly less delicious, but I think they'd be able to deliver much more useful content/impressions.
March 20, 2019, 7:49 a.m. - Skyler
Or maybe it's that the model of flying 20+ journalists half way across the world to shower them in luxury and heli rides only goes so far? Speaking from my own experience of bringing a new bike on a trip away from my home trails, after 4 days on unfamiliar trails, I really couldn't say much about what I thought of it. I'd like to see more bike companies spend less money on these launches, and just send the bikes to journalists. Yes, the Kool Aid would be slightly less delicious, but I think they'd be able to deliver much more useful content/impressions.