PRESS RELEASE
SRAM Purchases TIME Sport Pedal Business from Rossignol Group
Time pedals will fall under the SRAM umbrella, while the bike division has been spun off to Cardinal Cycling Group in the latest of a series of strategic acquisitions by the Chicago-based company.
NEWS
Caring During COVID-19 - How the Outdoor Industry is Helping Out
How Oakley, Smith, Giro, Arc'Teryx, SRAM, Kitsbow, Santa Cruz, and other outdoor brands are chipping in to help provide much-needed PPE and other gear for frontline workers...
NEWS
COVID-19 Postponements Strike the Bike Industry
Sea Otter, NAHBS, World Cups and Enduro World Series events are all affected by the Coronavirus pandemic...