Cool bikes! My bells go off anytime someone makes sustainability claims, I hope they're supported because that'd be a great direction!
I'm interested to know how they're working on sustainability with their manufacturer, and specifically carbon recycling. That's a nebulous dark art that's not possible with current technology in my understanding, at least in a way as-good-or-better than what we do with metals and plastics, so what exactly are they doing with scrap?
I'm also curious as to how many times a bike bag has to be used before it offsets the footprint of a cardboard box? Especially when you include the cross-shipping...
EDIT: After reading the interview, I'm even more curious. What standards? ISO 14000? Those are pretty aggressive? Have they considered registering as a BCorp?