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Joined Feb. 24, 2017
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New category invented.
"Drivetrains are miles ahead of even five years ago."
You're talking SRAM. Excluding the bleeding edge obviously, 5 year old Shimano drivetrains perform almost as smoothly and trouble-free as today's—particularly on the low to mid level range.
Signature. Select. Deluxe.
Is RockShox Costco?
> With the E-Enduro you can join any group of mountain bikers without sticking out like a sore thumb. It just looks damn good!
They are very clear about who's their market: wannabes.
"The word bespoke has evolved from [...] and finally to a general marketing and branding concept implying exclusivity and appealing to snobbery."
Why would you want that?
Always a pleasure to read something from those who really know what they're talking about, and not the sell guys or the Taiwan-based (cheap and light) industry.
Send. Gnarl. Gnarly. Yeaboi. "Burly", that's a new one. You sound as bad as the surfers with their ridiculous far outs, dudes and rads...
You make what could be a decent article completely unreadable.
Well... Beethoven "copied" Mozart, so there's that.
Poetry: from the ones that can't write, to the ones that can't read.
>>"We intentionally bucked the trends"
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