I'm a girl and I found this funny. Shame on me? Jeez. While I'm sure the brands have invested money in women's cycling, why did it take a woman's brand to do that? Investment is gender neutral. And what is this "support" you speak of? Do you get anything with buying a Liv that you don't with Giant? No. And better fit you say? Well that's relative. And actually not relevant to the likes of Julian and Betty who don't even change the fit. A point well made by the article and, as it's fact, there should be no reason why a reporter can't report that.
The most common question I get asked, as a rider and a writer and a friend is: do I need a WSB? And I say; well that depends on if it fits you or not. This pretty much sums up the premis of the article for me. I've not said they're shit, but they're not for everyone, and the marketing is confusing (and somewhat patronising if you ask me).
Keep telling women they're different.. they're believing it.