Late to the party but I thought this was hilarious, and interpreted it equally as a send-up of macho mountain bike culture as of women's specific brands. I've always attributed the rise of WSD not so much to the needs of women cyclists-which are as varied as the needs of male cyclists-but to wanting to reach out to women without alienating manly-men. If a company shows a Human- Specific Design bike being tossed around by a woman in one of their ads, no self-respecting bro will buy it because he might get cooties from it over the internet. MSD forever!