Hey Tim. Without saying anything that would get me in too much trouble at work, Trek dealer margins (and perhaps costs to run bike shops, given that most Trek dealers aren't rolling in the dough) are quite a bit higher than you suggest above. No idea what YT pay for OEM parts but it might also be a lot cheaper than you imagine. It does seem likely the Bontrager stuff costs Trek very little as you say though. Having worked on both brands, I think is it quite likely the 9.9 framesets are more expensive to produce. That's my last words - no interest in getting into a fight over it.
Joined Feb. 24, 2017
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