appreciate the honest approach from the NSMB folks on acknowledging that bias is real. In general, I think you guys do a pretty good job on this. I thought the alu vs. carbon Knolly article a few weeks back was excellent example of at least trying to take an honest look at one of the biggest biases in our sport \(carbon is definitely way better than aluminum\).
Less of an issue on your end, but I think consumers need to acknowledge their own biases as well. I have several and have always been very picky in what I think is good or not. For the first time in about 5 years I have a new bike and while its a top end bike, it is full of things I would normally thumb my nose at including house brand wheels, dropper, cockpit, SRAM Guide brakes and the like. But I approached it with a more open mind than usual and... it is an excellent bike.
and finally, if I dont get to ride the latest and greatest every 6 months then maybe good reviewers and my excellent LBS do actually have some advice worth listening to.