when Mughugger came out with those big rear fenders i came across their promo video. i hate a wet gritty butt when riding and decided i needed one. when i reached out they said they had just started production and weren't shipping int'l yet, no distribution, etc. well i told the guy that they should because they would sell well in coastal BC. i also told him i was kind of a big deal and he should ship one to me, you know, on the house to demo and get it out there.
he got a kick outta that and agreed to ship it free of charge but i had to pay for it. so a month later it showed up and cost me about $50 at the time (5-6 yrs ago). it was short, for a 26 inch wheel, but worked well. i put a big lexan flap on it to extend it.
got lots of looks and funny comments at the LBS. a couple years later one got them direct and sold like hotcakes. and the rest is history. every shop here has a whack of them in stock.