No. Just don't buy what you don't need or don't think is good; don't insinuate some evil plot when companies make more specialized products to better serve what they identify as potential markets. It's called capitalism and if they're wrong they lose money.
What you're aspire to describe but can't is a free market. The market isn't free if it's manipulated by an oligopoly composed of a small number of dominant manufacturers like Shitalized, Easton-Bell and Giant. And when that market is controlled by a single distributor such as Norco, the interests of the consumer are further marginalized. The free market isn't free when self interested corporations work to manipulate the market by obfuscating simple facts with marketing platitudes about 'stiffness'.