Great. Part 2 of Cane Creek Double Barrel Coil vs. DB Air never materialized - I wonder if this will be any different.
5 posts found
Are you done yet?
Come on man!
How long are we going to have to wait for part two?
Oh how I enjoy reading these articles which seem to be springing up like mushrooms (and we know what mushrooms grow on don't we). You see I live in Dingo Land as Paulo puts it and I am enjoying every single moment of watching bike shops wither and die.
See here's the thing. Bike shops have been ripping us off down under for years and years. I can't speak for the US or Canada, but here our isolation has meant we have been a captive market until quite recently. Endemic greed on behalf of importers and retailers (not only in the biking industry but all retail) has seen consumers taking it up the backside big time. Example: If we look at the price of an item being sold retail in the US, add 10% for tax, 5% for import duties and then add shipping costs - we still often pay 50% - 100% more if bought locally. There is no justification for that besides greed and exploitation. Like I said - it's not just bike shops - it's all shops. But bike shops get my special attention because while other retail shops often offer great service to go along with their prices - bike shops almost never do. In his article, Paulo talks about those passionate bike kids who hang around bike shops till they end up on the payroll. Spot on. They're bike nuts but all too often know nothing about customer service or sales. They do what they do because they want to hang out in bike shops all day - not help people get into the sport or make the right buying decision.
How many times have you walked into a bike shop only to feel instantly uncomfortable - like you've entered a clubhouse and you're not a member? Pretty common. More irritating still is how often we go into a bike shop only to be told something we know to be completely incorrect by the kid working there who is as adamant as he is arrogant Recent example was being told by the local bike shop that tubeless is a waste of time, is heavier and results in just as many punctures as tubes all things I know to be patently untrue). The truth is that all too often we know more about the products they sell, what's new and what's happening in the bike world than they do yet they still regard you like a newbie who bought his first bike yesterday.
When it comes to servicing I made the decision years ago to become self sufficient. I bought the tools I needed and figured out how to make stuff work / fix things. It's not rocket science. I use local bike shops only when I absolutely have to or when I am too time poor to do something myself. Not everyone is like me of course and they will be the ones to use the bike shops and even keep them afloat.
So what do I think should happen?
I think bike shops seem to miss the point that the only opportunity that exists is to radically improve their service. This seems to be a foreign concept however. I can put my hand on my heart and say that if my local bike shops provided brilliant service and great place to visit - I'd be more inclined to support them (not with everything but certainly with some things). Another point they miss is that due to lower prices, the sport is more accessible to more people and allows people who may otherwise have only owned one bike or no bike, to own two or even three. Thats three times as many bikes that could get serviced / fixed if they provided a sufficiently professional service.
Why articles like this, while well meaning, make me laugh is because you will not stop this turning tide. In the words of Pearl Jam…. "it's evolution baby". So stop whinging and whining bike shops things arent going to change and bleating about it wont help either. Loyalty in retail is a myth. If you want loyalty get a dog. If you want business up your game, change your game or wither and perish. Personally, I wont miss you.
5 posts found