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Actually, the Bike Industry kicks Apple's Ass - Nov. 14, 2018, 10:08 a.m.

....so the bike industry isn't as bad as Apple because there are smaller companies filling in the gaps and creating adapters/conversions for the often unnecessary changes pushed by the big players?  Is this not EXACTLY what happens in tech as well?

As for change for the sake of change, I see no better example than the push to 15mm at a time when 20mm was a proven and universally accepted alternative to 9mm quick releases.  20mm interfaces can be made stronger than 15mm, and they can be made lighter than 15mm, but the industry decided to create something new for marketing purposes.

Matt Dennison x Micayla Gatto Win Dirt Diaries - Aug. 16, 2017, 3:26 p.m.

Is there video of the acceptance speech?

Also, love that she was 'modelling' with a MonsterT

MTB Reaction GIFs Vol. 1 - Nov. 26, 2013, 9:27 a.m.

"Season completed without stepping inside the Whistler Hospital"

DirtTV: Andorra World Cup Practice - July 28, 2013, 9:33 a.m.

What's on Remi Therion's bike (starting at 4:06)? You can see it on the right leg of his BOS fork.

New RockShox Vivid and Vivid Air - March 8, 2013, 12:10 p.m.

Not sure if SRAM employs only douchebag elitists, or that their marketing department is totally inept.

Either way, they just lost my business. I would have bought a new Vivid Air, but CCDB for 2013 it is. I guess my aging XO drivetrain will be replaced by Saint as well.

Epic social marketing fail.

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