One more voice in the "this is lame" camp… Maybe if there were some useful benefits, I would briefly consider paying, but as it stands, $30 gets you nothing useful. T-shirts and DVDs I'll buy, but what you've outlined above only serves to create badwill (is that the opposite of goodwill?) among the majority of the users since it looks like you're out to make a fast buck off them for nothing in return.
Having said that, as soon as I start working again (next week I hope?!), I'll head over to the NSMB store and buy something to support the site.