Then I come back to my feeling that the major bike companies got a little soft.
Some of them, for sure. But the ones that currently offer online sales at full retail prices are smart. Theyre making huge margins on every online sale, theyre still kinda supporting retailers and distributors, and theyre gradually building distribution systems to handle the inevitable market shift to direct sales.
the ones that arent doing this are losing ground every day to lean hungry companies like yt.