Thanks? I don't see the relevancy in posting that photo. Had it been a collaboration and I had sold them for lots of money then sure…but that was hardly the case.
File this under "Shit we think people might buy because our cool brand got together with some obscure brand and the result is this jaw dropping kick-in-the-nuts to capitalism."
actually just go to my blog and read my full sentiments on it.
Call it a fire hazard, call it a waste of paper (that we eventually recycled) but at the end of the day this is one of my favorite pranks that we've pulled. My buddy tommy went out of town for a week and left his door unlocked. Video here:
We shot this little segment with Cedric. He came really close to knocking people over on his motorized beer cooler, he also took people by surprise with his "interesting" autograph signings.
Here's Aaron Chase talking about marching bands, among other things:
Don Hampton has a rad setup, this clip is actually super interesting and shows just how pro DH is with his business.
you also get to see some SERIOUS hardware. I'm not just talking about the 50 grand in camera equipment, but also the Emmy Awards he has laying around the office.
I'm getting really sick of articles/photos/vids from the shit show that was Crankworx 2007, but the dual slalom was pretty cool.
Like I said before, those two did good compared to the others. I don't consider those numbers great.
Also, I wouldn't be surprised if they say they sell more then they do to try to get more sponsor money; it's very common. Even with those numbers, they are not comming close to breaking even with their original budget.
You need to understand that each deal is structured differently. Also, you can't assume that video sales are overstated. All a sponsor has to do is contact the distributors to find out what sales are like, its really not worth it to make shit up because everybody knows what everybody else sells anyways. I can personally tell you what video sales look like across the board…and other producers could happily do the same.
NWD might sell 30,000 units and get an average of $5 per unit. Thats $150,000. The total cost to produce the film, promote it and premiere it are upwards of $200,000. However, Freeride doesn't produce the NWD series to sustain it's business. They handle commercial media production for Red Bull and a host of other clients…those lucrative contracts support a full time staff and full salaries. The NWD film itself is a marketing tool and a way to keep Freeride relevant in the space.
The Collective/Roam might sell 30-40 thousand units each. Depending on their distribution and retail price they will see $4-8 per unit sold. Thats roughly 200K in gross revenue. They have a budget from sponsors that pays for the bulk of the production etc…
I could go on for days about the intricacies of each producer and how they turn MTB videos into a real business. Suffice to say that it doesn't sound like this business is a good fit for you.