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Death-Lens's posts

682 posts found

Dec. 20, 2007, 12:19 p.m.
Posts: 682
Joined: Oct. 4, 2003
Kid Robot x Nemesis Project Fixie

Thanks? I don't see the relevancy in posting that photo. Had it been a collaboration and I had sold them for lots of money then sure…but that was hardly the case.

Dec. 18, 2007, 5:19 a.m.
Posts: 682
Joined: Oct. 4, 2003
Kid Robot x Nemesis Project Fixie

File this under "Shit we think people might buy because our cool brand got together with some obscure brand and the result is this jaw dropping kick-in-the-nuts to capitalism."

actually just go to my blog and read my full sentiments on it.

Nov. 10, 2007, 5:17 p.m.
Posts: 682
Joined: Oct. 4, 2003
Worlds Best Photo [NBR]

Big Doe Rehab december 4th!

Nov. 7, 2007, 7 a.m.
Posts: 682
Joined: Oct. 4, 2003
Room Full Of Newspaper

Call it a fire hazard, call it a waste of paper (that we eventually recycled) but at the end of the day this is one of my favorite pranks that we've pulled. My buddy tommy went out of town for a week and left his door unlocked. Video here:

http://www.bnqt.com/media.php?pid=d5099123721ac6c8c9a98a9528f726d9

Oct. 11, 2007, 3:51 a.m.
Posts: 682
Joined: Oct. 4, 2003
Cedric Gracia at Interbike

:lol:

I laughed too, haha. Cedric is awesome!

you should have seen what I had to edit out…

Oct. 10, 2007, 3:20 p.m.
Posts: 682
Joined: Oct. 4, 2003
Cedric Gracia at Interbike

But does that cooler still keep beer cold?

as long as you put ice in it….just like any other cooler

Oct. 10, 2007, 10:56 a.m.
Posts: 682
Joined: Oct. 4, 2003
Cedric Gracia at Interbike

We shot this little segment with Cedric. He came really close to knocking people over on his motorized beer cooler, he also took people by surprise with his "interesting" autograph signings.

http://www.bnqt.com/video.php?id=7be10ed04b403882258a4c96e4393d14

Here's Aaron Chase talking about marching bands, among other things:

http://www.bnqt.com/video.php?id=52fb3d15bba15d267603cce44c4d696d

Oct. 4, 2007, 1:29 p.m.
Posts: 682
Joined: Oct. 4, 2003
Lance Armstrong On Crack!

SUPAMAN THAT HOOOOOOOE!

its actually a Surface2Air cardigan which is way cooler for us librarian road bike junkies. STAIR GAPS SOOTHE MY SOUL!

HATERZ GET MAD CUZ I GOT ME SOME BATHIN APES

Sept. 24, 2007, 8:26 a.m.
Posts: 682
Joined: Oct. 4, 2003
DH Productions Office Tour

nice i remember lutze asking me about the hvx last time i saw him at that jam in portland…i guess they figured it out!

and then some!

Sept. 21, 2007, 9:22 a.m.
Posts: 682
Joined: Oct. 4, 2003
DH Productions Office Tour

:drool:
wow

the price of those p2 cards alone will put a nice hole in your wallet

/jealous of the HPX500

yeah its insane.

Sept. 20, 2007, 2:40 p.m.
Posts: 682
Joined: Oct. 4, 2003
DH Productions Office Tour

Don Hampton has a rad setup, this clip is actually super interesting and shows just how pro DH is with his business.

http://www.bnqt.com/media.php?pid=26f0356862a80f6e33c78edf7a71a732

you also get to see some SERIOUS hardware. I'm not just talking about the 50 grand in camera equipment, but also the Emmy Awards he has laying around the office.

Aug. 31, 2007, 8:01 p.m.
Posts: 682
Joined: Oct. 4, 2003
CWorx Dual Slalom Footy

awesome video.
btw the song is
Mr.Scruff- get a move on. It should be about 7kb big.

It's actually the Darko remix. Find the Ninja Tune mixtape that Scion sponsored and its on there. I got mine for free from turntable lab.

Aug. 31, 2007, 6:34 a.m.
Posts: 682
Joined: Oct. 4, 2003
CWorx Dual Slalom Footy

the song is "Get A Move On/What It Look Like" by Darko. The sample has been beat to death ever since Volvo used it in their commercial 5 years ago. This track itself is actually new. I pulled it off a Ninja Tune Records mixtape.

Aug. 30, 2007, 8:44 p.m.
Posts: 682
Joined: Oct. 4, 2003
CWorx Dual Slalom Footy

I'm getting really sick of articles/photos/vids from the shit show that was Crankworx 2007, but the dual slalom was pretty cool.

Heres the video
http://www.bnqt.com/video.php?id=e6284f233bd6051ffd5012d533920457

Aug. 17, 2007, 3:47 p.m.
Posts: 682
Joined: Oct. 4, 2003
Why Do Mountain Bike Films Do So Bad?

Like I said before, those two did good compared to the others. I don't consider those numbers great.

Also, I wouldn't be surprised if they say they sell more then they do to try to get more sponsor money; it's very common. Even with those numbers, they are not comming close to breaking even with their original budget.

You need to understand that each deal is structured differently. Also, you can't assume that video sales are overstated. All a sponsor has to do is contact the distributors to find out what sales are like, its really not worth it to make shit up because everybody knows what everybody else sells anyways. I can personally tell you what video sales look like across the board…and other producers could happily do the same.

NWD might sell 30,000 units and get an average of $5 per unit. Thats $150,000. The total cost to produce the film, promote it and premiere it are upwards of $200,000. However, Freeride doesn't produce the NWD series to sustain it's business. They handle commercial media production for Red Bull and a host of other clients…those lucrative contracts support a full time staff and full salaries. The NWD film itself is a marketing tool and a way to keep Freeride relevant in the space.

The Collective/Roam might sell 30-40 thousand units each. Depending on their distribution and retail price they will see $4-8 per unit sold. Thats roughly 200K in gross revenue. They have a budget from sponsors that pays for the bulk of the production etc…

I could go on for days about the intricacies of each producer and how they turn MTB videos into a real business. Suffice to say that it doesn't sound like this business is a good fit for you.

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