The Magura Gold pads are the most ridiculous pads I've ever tried. The power and bite I had was insane at the expense of modulation and durability. Not to mention their $50USD price tag.
I have since switched to Galfer Green pads and have been super happy. Supposedly the Purple (e-bike) pads are nearly as good as the greens but last a lot longer. They are on my list to try next!