I would argue that Nicolai does this (5 year warranty, 10 year parts availability), but could learn from Toyota nonetheless. They are definitely better made than most if not all other bikes, which makes them last longer (it’s not just the welds). Most other bikes are made to be disposable - no one talks about “durability” or “future-proof” anymore - probably because they’re too fixated on convincing us that they offer the latest and greatest micro-improvement without bringing attention to the fact that the writing between the lines is “in 2 years, this too will be outdated, but it should last 2 years (we hope), and in 2 years, we’ll sell you the next great ground-breaking iteration, and your old bike will be obsolete and worthless).”
Stop buying bikes that don’t last and won’t satisfy your needs for more than a couple seasons.
-A Former Bike Whore