@andrew I heard of Reform about a week after buying that saddle. I probably would have tried them had I known sooner. However, I also reached a point where I wasn't willing to spend any more time or effort trying out mail-order experiments even though SQ Lab was high on my list of possibilities. This is the reason shops exist, and good ones have saddle demo programs. So I went to the best, most-focused shop I could find and I used two hours of their time, inventory, and expertise. If they had a saddle that worked for me, I was going to support them and walk out with it.
Again, I'm not a big fan of the S company ever since their ruthless enforcement of the Horst link patent in the early 00s, but until about a month ago, Spec earned a spot in such dealers by being one of the few brands that supported dealers exclusively. That matters a lot for customers that aren't us ubergeeks on bike sites and forums - which include a lot of very dedicated cyclists. Lots of folks that put in 1000s of miles a year aren't particularly technical, don't want to waste ride days trying out experimental or quirky gear, and need a shop to support them. That means obscure brands with no retail presence aren't even in the running.
I think judging people that effectively subsidize industry R&D, keep shops alive, and generate a healthy used bike market just because they aren't spending enough time online to know about boutique options is well, kinda shitty. I think there are plenty of ways to encourage your audience to support boutique brands (which this site does a lot of) without putting down fellow cyclists.