Ying and I own and have owned the business Syte Industries for 14 years. NF started as my pet side project that grew very quickly needing me to pull Ying in for administrative duties. Those ladies are the best machine operators in the business and gender was not a deciding factor when hiring them. We cater to men mainly because globally men make up 95% of the mountain bikers out there. And for what it’s worth we did develop a women’s range early in the second year but realized we were not ready so we put it on hold. I explained this a couple of times in the comments, may have deleted once or twice due to redundancy. We support women with gear and will continue to grow that side as we grow. Women are definitely allowed and very welcome. PS I ain’t mad - just answering questions and clarifying things.
We'll make another attempt at women's gear once we are able to hire more staff to help with marketing, design and customer service. But we do have sponsored women riders/ambassadors now and will surely support more as the brand grows. Not sure what the jab about the F150 is all about but whatever. The brand may be a bit 'sausage-fest' right now but I'd say we are doing okay for being just under two years old. What is it that you do?