So many of these lists ignore carrying even the most basic of first aid supplies.
Even an alcohol wipe to clean a wound would make a difference. Steristrips take no space up and weigh nothing (I have a packet in my handlebars and used them on a shin gash last summer) . Even a roll of zinc tape or microfibre tape is really small and can be used for a number of situations.
I don't think he was criticising the price. Just because you know 5 while people who are female and buy pants there doesn't make his opinion about how the brand is marketed any less valid. Check their website out, he had a first point .