Thanks Seb, this is a good read, but it's funny that this is presented as being a (mostly) female phenomenon. We all know someone who rides at a pro level, and is completely unsupported. However, calling the situation unfair is seriously childish. If you can't figure out how to win everything or create valuable content, you don't deserve squat. Being sponsored is about way more than just being a good rider, and plenty of those "models" are way gnarlier than people realize.