The recent thread titled "No Respect" described an incident involving a sponsored rider.
Yet I failed to see mention in this discussion of the one group of people who could probably wield a great deal of influence with this issue - the sponsors.
Who know who you are, and I have a couple questions for you.
Do you have a code of ethics for riders riding/wearing your product?
Do you regularly (ever?) talk to your riders about your expectations of their behaviour in public whilst sporting your gear?
Ever sanctioned a rider you've sponsored?
Freedom of contract. We sell them guns that kill them; they sell us drugs that kill us.