Price?
Around $150 i think.
These pedals are the best designed flat pedals i have ever seen. They are definitely not just another catalog pedal, they deal with several design problems in very imaginative ways and sit firmly at the top of my pedal wish list.
The pins come in from under the pedal - like many - and this supports the pin much better than the 'set screw' style pedals like the Wellgo MG1. The threads have been machined off the pin above the pedal surface however. This means that when you've hit your pins on rocks a few times and go to remove them you don't destroy the threads in the pedal body. Straitline are the other smart pedal company about this.
The pins have washers behind them - like the Shimano MX80s - so you can adjust the height of the pins.
The pedal body has been carefully sculpted away to provide a good concave surface for better grip. This is a downside of most alloy pedals.
Finally the pedal has a cartridge bearing, unlike the Straitlines and the Shimanos, making for easy service, at hopefully not too frequent intervals.
+1 Chromag.