Got this in the mail today...
Over the last couple of weeks, we have seen the world take numerous measures in an effort to contain the spread of COVID-19. For Vail Resorts, that has meant closing all 34 of our North American resorts. That difficult decision was necessary in order to prioritize the health and wellbeing of our employees, our communities and our guests. Since then, our focus has been on supporting guests and employees in returning home, ensuring the safety of everyone staying in our resorts, transitioning all of our corporate services to “work from home,” and now, today, closing our call center due to stay-at-home orders.
In the midst of all of this, I want you to know that we have not forgotten about you, our pass holders. I have read your emails and comments on social media. I completely understand your frustrations and your concerns about this past season.
We deeply value the loyalty you have placed with us by purchasing one of our pass products and we are committed to identifying an approach that acknowledges this past season and retains your loyalty for the future. I ask for your continued patience and understanding as we remain focused on the real-time challenges that COVID-19 is currently presenting to our employees, our communities and our company. And with many different pass products, we want to ensure that any action takes into consideration all of our pass holders.
We intend to reach back out to you with more information by the end of April. In the meantime, we are deferring all auto-renew charges and all spring deadlines for Buddy Tickets into May.
We sincerely hope that all of you, your friends and your loved ones remain safe during this unprecedented time and that the world comes together to move past the challenges we currently face.
EVP and Chief Marketing Officer