A friend of mine just gave me very personal present, a book made out of her own photos. The book itself was very high quality, and the content was very personal.
Take a look: www.blurb.com. I already made my first book as well (easy and fun!). You can also publish your books and make them available for everyone if you like. If someone would make a good picture book about North Shore trails, I'd definitely buy one!
No, this is not paid commercial, I just like their business idea, and could give my support if some of you wannabe pro photographers would like to publish your work.