I downloaded it off itunes and was very impressed with the actual quality of the video over the follow me that I downloaded from itunes. I think my jaw was open for most of it, absolutely amazing cinematography and very creative and unique angles. The whole thing is a great work of art that I think a lot of non-bikers will enjoy as well. I think this is a very special movie that may never be repeated again in the age of short internet clips.
My wife watched it the next day and really enjoyed it as well. Her favorite part was when the rider hit the tree she told me. She said she tells people at her work that she runs into trees all the time when she bikes and they can't understand it, so she felt vindicated to see someone hitting a tree and falling down on a high end bike movie. That part made me laugh as well.
Overall I would say this movie was inspiring. It didn't make me want to become a better or faster rider, it made me want to become a better photographer and to get out and try/build more creative lines in my trails and expand my riding and photography that way. Everyone wants something different from a bike movie, but this is exactly what I expected out of it. I watch other bike movies for other reasons that they do well, like the earthed series for speed and racing, but this was an amazing piece of art.