why white people suck and the MEC

Posted by: J.Stubb

I don't understand this. Were they called out for not having diverse advertising? If not then this is all about patting themselves on their back. Otherwise they would just shut up and do it.

Pre arranged, very clever marketing campaign disguised as a sudden epiphany & 'confession' bordering on an apology.

I've seen this discussed elsewhere on the webz and its not an "oh isn't MEC wonderful !" its more likely to bring up the increasingly shitty focus of their current product line. And whats with the hand wringing when nobody did anything really wrong, nobody is about to be sent to jail or even lose a job, so most people are just saying shut up and get on with it

to answer the original question why white people suck, they  don't actualy ... its MEC who sucks

Posted by: XXX_er

to answer the original question why white people suck, they  don't actualy ... its MEC who sucks

All white people suck. It's just a matter of who.

Or what.

... ok maybe the gingers

So we pay a membership to get access to the same products at the same price as everywhere else?  Sweet.

I believe white males between 25 and 45 years old are the market that the mountain bike industry targets.

I'm quite certain the most white North Americans are not into our door sports unless it involves watching the sport on a couch.

Poverty. 80% of the worlds population makes less than ten dollars a day. Try fixing that!

You own a mountain bike? You get to have time off to do things you like. On a world model you are rich!

MEC donates to trail building groups . They give back to the community.its 100% Canadian owned. I am very happy to support MEC and my LBS.

Buying your made in China toys on line and giving your money to some other country to save a few bucks. How ethical is that.?

I don't wear bike specific clothes . For the most part it's low quality flashy look at me crap. MEC sells jerseys with no advertising logos for half the price of a snazzy Fox Jersy. MEC brand pants have always worked great for me. Water proof jackets( ahem no jacket stays waterproof after constantly being bombarded with dirt) 150$ with pit zips. If I get a bad zipper or threads come undone. MEC replaces the garment. Talk about backing what you sell.

In conclusion affluent whiny white people suck.

MEC is great. No one forces you to shop there .

I think its wonderful that thanx to this latest advertising initiative, smiling off-white people will at least appear to suck

I'm a white guy slightly past my due date. The that make me off-white?

I believe white males between 9 and 10 years old are the market that the mountain bike industry targets.

fyp. lol.

MEC donates to trail building groups . They give back to the community.its 100% Canadian owned. I am very happy to support MEC and my LBS....

MEC sells jerseys with no advertising logos...

If I get a bad zipper or threads come undone. MEC replaces the garment. Talk about backing what you sell.

yup yup and yup..... +1

sounds like a bed sheet that has been washed many many times ... dull grey white

Homepage looks diverse AF

https://twitter.com/mec/status/1054426530594480128/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1054426530594480128&ref_url=https%3A%2F%2Fwww.cbc.ca%2Fnews%2Fcanada%2Flondon%2Fmountain-equipment-coop-mec-transgender-marketing-1.4932106

did anybody ever see what got this whole thing started?

https://www.youtube.com/watch?time_continue=83&v=WS7_T5txs60

Why would one assume everybody wants to do this stupid wet cold scary out door thing? i know that as part of the assimilation process, every year I see the school programs  dragging kicking and screaming young FN kids into skiing and boarding when they really just wana play with their devices and eat greasy fries

I suppose they could move the store to Surrey.