Posted by: syncro
So by MEC working to improve the full representation of Canada's demographics into their literature or even boosting the profile of minorities it goes a long way to helping those people realize they have a place in outdoor rec. So I'd say good on them and good for making an announcement of it to bring attention to the issue even if it may seem to be a bit of a marketing play as well.
well yabut how is it going to filter down to the minorities when the only people reading the copy will be white males and even worse ... gingers