I'm discovering part of the problem is my truck being a 2010 model year with 120,000km while average mileage for the year it's a bit too old for what new car dealers are looking to sell on their lots. So they look to sell to a wholesaler. Of course they want to make a few thousand before passing it off. So while I'm looking for wholesale value, they want to give me a few thousand under so they can sell at wholesale, so the wholesale guy can sell at retail.
I may try to sell privately and see how that goes, but I'm almost certain it will be more painful than dealing with the arrogant pricks I'm dealing with now.