Diesel costs less to produce than gasoline, although ULSD increased the production cost a bit. Problem is there are not enough diesel refineries and that increases the price at the pump.
30% better fuel economy by volume, and a possible lower cost, should make diesel a better/viable option.
Diesel is cheaper in europe so everything is built to run diesel but not in north america, diesel fuel prices at the pump seem to have nothing to do with actual cost of production, husky makes RUG [HTML_REMOVED] diesel about 400kms from here but Diesel is almost always more expensive … I think NA exports diesel off shore ?
Diesel makes sense to me in a BIG truck to carry a BIG load but the plans to build 1/2 ton NA trucks with a diesel do not make financial sense to me.I can't see how the average 1/2 ton PU buyer in the US which is the major market will spring for the more expensive engine to burn the more expensive fuel …I don't get it ?
And as for the usual "we should have the same cool trucks as the rest of the world" drum bangers, Google "chicken tax" and READ the whole fucking thing if you want to know the reason you don't get cool small diesel trucks into the NA car market where Canada is just a bit player in that market