Normalization of fascist ideology, by definition, would make charges of ‘fascism’ seem like an overreaction, even in societies whose norms are transforming along these worrisome lines. Normalization means precisely that encroaching ideologically extreme conditions are not recognized as such because they have come to seem normal. The charge of fascism will always seem extreme; normalization means that the goalposts for the legitimate use of ‘extreme’ terminology continually move.

- Jason Stanley, How Fascism Works