How much money did Ford really leave on the table has the share price of Ford dropped since they killed the Ranger, isn't Ford the the only N.A. car mfger that DIDn't need the bailout?
If you google Ford Ranger sales figures you will see that year after year sales dropped by 75% from the peak
also it was going to cost Ford close to a billion to retool for a new ranger, if Ford spent those big bucks and nobody wants to buy a small truck they aren't making a net profit so the ranger died cuz nobody was buying small PU's , in fact how many small PU's of the size made in the 90's are there for sale in NA now?
Toyota was smart cuz they resized the mini PU to the present day Tacoma it fits a family of 5, 5 adults in comfort, if Ford is smart they will copy most of that Tacoma they have torn apart in a design studio somewhere in Dearborn
Add to that Ford already had the f-150 which has been the best selling vehical in NA for [HTML_REMOVED] 40 yrs so just keep selling them to see what happens was a smart move, it appears they will build a 150 with a small diesel, I personally can't see the point of a 1/2 ton with a diesel in NA but I guess we will see if Ford can make money doing it
Personaly I can't see the point of a 2door SUV, all those 2 door SUVs are dead, how many are there for sale out there now?