I guess it depends on your perspective. FYI I enoy meat.
"Vancouver's city council is asking local omnivores to try dropping meat from some meals, and opt for more sustainable choices instead."
You could take offense to the idea and consider it being bossed around, or maybe you could yap about all the other, more important things they should be doing.
My interpretation is that they are trying to draw attention to the fact that meat as produced today for mass consumption is UNSUSTAINABLE. It takes 16000 litres of water to produce one kilo of beef. Whats wrong with your government looking at the bigger picture and passing along some info? You'd rather they spend all their time approving more condo projects so you can bitch about how no one can afford them?
Carry on.