not really flopped at all…
*G+ posts can show up in google search engine results pages. This is pretty large.
*Using rel="publisher" and rel="author" tags, linking your sites About page to your G+ account allows for author image [HTML_REMOVED] links to appear under your articles in SERPs as well. This is great…bloggers need to start writing guest posts to capitalize.
*G+ Hangouts: yes please.
And more I'm sure.
Like how about all those people that linked their other social accounts to their G+ profile….Yes please, we'll take that tracking cookie and use that demographics info for re-targeting.
I know for a fact that in actual social media marketing and management G+ has become quite a big tool for the above reasons and is now quite heavily used by a lot of organizations that have a big online presence as well as more well known bloggers and non-profits.
For me it's become sort of like an expanded twitter feed with some of the features of Facebook but without a lot of the garbage. I still use both, but in very different ways. Also Hangouts are by far and hands down the best free group video chat system out there.