The average person price was about what I was being offered. I was wondering if anyone could confirm that the dealer invoice was at all accurate? and if anyone had actually tried to get near or close to that price?
"Invoice price" doesn't mean what it used to. It's been a few years since I sold cars at a dealership but I'll share how it worked when I was "on the inside".
Invoice is meant to be the "cost" the dealership pays the manufacturer for the vehicle. However, there are a few fixed costs with every car (pre delivery inspection and delivery). As a subtraction there's a holdback the manufacturer keeps and releases back to the dealership to help cover the financing costs of the inventory (very few dealers actually buy their inventory). Next, you have the advertised cash backs from the manufacturer, in addition to any unpublished cash backs that might be offered to the dealer.
What does this mean?
You could pay "invoice" and there's still plenty of profit for the dealership. Thousand bucks holdback? advertised rebate? non advertised rebate? In this case "invoice" would be easy to get as it could leave a big profit for the dealer.
On another car, that isn't rebated, "invoice" could cost the dealer money (financing costs, PDI, and delivery) so in that case "invoice" would be very difficult to get.
Long story short "invoice" could be easy as pie or require some shrewd negotiating.