I agree with many others here that the bikes should all be marketed toward body size/weight/application rather than towards a specific gender.
I've never been a good match for the many of the women specific bikes as I am definitely not a in the light-weight category that they all seem to cater towards, yet I am vertically challenged. I always appreciate it when companies market items toward my gender only to discover that according to them I'm not a "women" - in relation to their specifications.
The biking industry (and others that offer women specific sporting items) could learn something for other sports that don't market to genders but have products based on performance, utilizations and size rather than gender. I would rather see items marketing that way rather than whether I have an X or Y chromosone.
"only the good riders wipe out on the easy stuff" - Heathen