So, did the install myself. In hindsight, I do kinda wish I had the pros do it. I got the job done - took a few slightly stressful hours. I felt like I was being super careful, but still ended up with tiny bubbles of solution under the wrap. If this stuff is like the 3M tape, I think these bubbles tend to disappear over time(?) You get better at it as you go through the job - becoming quite proficient just as you're installing the last piece, haha! One thing that is not overly obvious is how to tell when the install solution is the proper mix strength. The instructions include mix amounts (4 drops of concentrate to 1 litre water), but the concentrate doesn't really come out in neat "drops", so there was a bit of guessing and I did adjust it a bit after a couple pieces. Still not sure if I had the mixture quite right. I found that you really have to be patient with the larger pieces - place them with lots of solution, slide them around, and then slowly and gradually squeegee them into place, making sure not to miss any air or solution bubbles. I am curious how the job would go if you used alcohol solution (as per 3M tape instructions) as opposed to the Ride Wrap solution (which I believe is similar to baby shampoo). But I'm sure the Ride Wrap folks have their reasons for the solution.
Some thoughts:
-You really need a very BRIGHT working area to see the bubbles you're trying to squeegee out. But apparently direct sunlight is a big no-no during installation.
-The instructions "suggest" using a bike stand if possible. I wouldn't dare try doing this without a bike stand. It would be almost impossible to do a decent job.
My frame has a lot of weird surfaces, so other frames might be a bit easier. But yeah, If I were to do this over again - I'd probably have the pros do it.