I have no affiliation with Cove, didn't buy my bike from them, and don't know anyone there, but thought I'd mention that they gave me an awesome deal on a new wheel build. I didn't even need to bargain.
I had bought my rear wheel (321) from them last year to replace my crap Alex DX32 wheel. The 321 has been solid as a battleship - I haven't needed to true it once in a year of riding (only check and tighten tension) and I'm 230# and a hack.