i kinda get the vibe that there's a bit of a backlash against the newest fanciest high-priced gear. not that people don't dig it, they're just kinda reeling in reeling in the spending
The 2015 Norco Range alu all blacked out at $3100 hits that mark.
http://www.pinkbike.com/news/norco-ethirteen-fouriers-interbike-2014.html