the stunt-laden extreme movies may appeal to the kiddies, but if you think about…its us older guys who earn the $$$ that actually buy the expensive bikes and do this kind of riding, and who the "industry" should really be targeting with movies
Richie's video makes me want to go and ride and I'd be happy hitting up the trails he is moving through
all the kids in our area buy cheap dirt jump bikes and ride in jeans and dept. store t-shirts and a skateboard helmet, but the industry is targeting them with all the movies. makes no sense?
Mythic / Da Kine / Esher Shore / Freeborn