Posted by: Vikb
Whenever I come across an aesthetic or technical choice made by someone who runs a bike company that I don't like [the choice, not the person] I remind myself that's the privilege you get for making something and if I wanted to do something different I could go right ahead and start my own bike company. Usually about then I STFU and move on. ;-)
Having met the GG owners/team they are nice folks who are doing exactly what they want to do. Would I care if their branding/logos were all based on the tallest peaks in CO instead of rock and roll? Nope. I didn't buy my Smash because of the Devil's Horn logo or The Clash reference. But, it does make me smile when I think about how silly it is and I also chuckle when someone reacts like Hepcat. At the end of the day GG keeps expanding its production capacity and they keep selling every bike they make as fast as they make them so they are doing something right.
That's basically how I felt about the old Cotic badge you brought up, above: it was their choice, and I can lament it and think they could have increased their appeal with a change. But that's their choice.
The old badge was an eyesore to me and it was one strike against it in the aesthetics column of my buying spreadsheet. I was happy when they changed it. But I'm sure someone (maybe Cy) loved the old one. And if it represented something authentic to the makers and not just an attempt to appeal to the broadest audience, well small brands can do that and afford to offend some people.
