Shrug emoji.
Brands often try to separate lines from their bike brand so riders of other bikes will be okay riding their stuff. Reserve wheels (Santa Cruz's brand) are a rare success in that effort.
Any of that marketing stuff is useless if the product isn't up to the task but Yeti's clothing, and now their bags, are really well done. The design and execution is up there with the big players so maybe it doesn't matter how they stamp it?
July 3, 2025, 1:42 p.m. - Cam McRae
Shrug emoji. Brands often try to separate lines from their bike brand so riders of other bikes will be okay riding their stuff. Reserve wheels (Santa Cruz's brand) are a rare success in that effort. Any of that marketing stuff is useless if the product isn't up to the task but Yeti's clothing, and now their bags, are really well done. The design and execution is up there with the big players so maybe it doesn't matter how they stamp it?