Yeti's Turq branding is funny. I don't see the word Turq anywhere on those packs, just Yeti Cycles. It's like if Trek were to write (by Trek) after all Bontrager stuff. Why can't they just say it's a Yeti hip pack? They aren't going to significantly break into the aftermarket sales market for non-Yeti dealers by naming it like this while keeping it so closely associated with their main brand. Even Trek is slowly moving away from the Bontrager brand for lots of their P&A.
July 3, 2025, 1:34 p.m. - Jotegir
Yeti's Turq branding is funny. I don't see the word Turq anywhere on those packs, just Yeti Cycles. It's like if Trek were to write (by Trek) after all Bontrager stuff. Why can't they just say it's a Yeti hip pack? They aren't going to significantly break into the aftermarket sales market for non-Yeti dealers by naming it like this while keeping it so closely associated with their main brand. Even Trek is slowly moving away from the Bontrager brand for lots of their P&A.