Jan. 15, 2015, 4:33 p.m. -  boomforeal

#!markdown i linked to the olympic case study because it was the pilot of their current marketing strategy (travelsmart) that i think does a good job of showing the impact (relatively) substantial investment and strategic marketing efforts can have on ridership and transportation attitudes and behaviour TL produces annual reports that includes whatever independent studies they commission to assess performance metrics, along with their own records, if you want to a longitudinal analysis of their marketing impacts. google is your friend