Jan. 21, 2015, 11:45 a.m. -  Casey Greene

#!markdown This marketing makes perfect sense - spend very little money to create a potential market within a new user group. Thinking about this a bit more, if I was a potential buyer looking to race the Iditasport I would research the crap out of every aspect of my trip by scouring all data on the internet. There is no video marketing needed. For instance, my bike buying would probably lead me to this: <http://lacemine29.blogspot.com/2014/09/snowbike-geometry.html> If I was a Pinkbiker looking to extend my season all it would take is a couple rad back-fliping fatbike videos to get me going. Let me put this a different way: Those videos are not meant for you. Or, me. While we might think it is neat, they are meant for the passionate freeridin, trail-building, red bull crowd who has to turn to backcountry or alpine skiing in the winter, but wouldn't if they had an option to ride a bike - and build legal non-permanent trail. Also, this will further the sport by making their summer activities easier. As you said, that backflip looks pretty tough even for those riders, but get it down it the winter, and it becomes incredible easy in the summer. Sam just posted a great video of Doom and MikeC's trip. These videos are out there, but you need to tilt you view away from the mainstream industry media. Or maybe just the mainstream mountain bike media. MikeC's version from that trip was just featured on AJ a few weeks ago: <http://www.adventure- journal.com/2015/01/the-daily-bike-plan-d/>