Jan. 21, 2015, 3:21 p.m. -  DrewM

#!markdown As a utilitarian vehicle is there anything that any company has to offer beyond what Surly has been doing for years? No. So what option do companies have other than trying to convince the consumer that their trendy me-too product is "More Fun."Maybe it's just that my opinion of the industry's marketing machinations is sardonic, in general, to the point that I don't see anything out of the ordinary here. That said, one of the places that - I think - the industry is making huge inroads is in recognizing that some ~50% of their potential customers are women and -- maybe I'm just a prude -- I thought this comparison was entirely un-neccesary "Just like with any tool, that utility doesn’t need to be dressed up in come-fuck-me boots and paraded in front of the internet in order to get a date" when the same under-edited-to-the-point-of-obfuscation editorial could have easily been published without it. I guess you write to your audience (I'm guessing 100% of comments to this article are by men), but I think you could aim for a broader readership without making your editorials any less "cutting" and "honest" as appears to be the goal of the new-and-improved NSMB.com.