#!markdown
And it does fit the criteria (we did feature the Cold Rolled series right here
on NSMB last year when it was released). I just watched it again - thanks for
linking - and it's a great documentary.
However it wasn't made by a bike company - a key part of the criteria I
mentioned. Salsa did support that video, and Surly is the most well-known fat
bike manufacturer, who also are firmly planted on the adventure/utility side
of the fat bike spectrum. But most of the Johnny-come-lately fat bike brands
are not coming at it from this perspective and that's the danger I'm
highlighting. If too many bikes are sold to shops and in turn onto customers
who buy them and realize they're not as good at many things as they were led
to believe (and by extension, not as fun for certain things), then some of
that demand will dry up. Companies will abandon ship. And three or five years
from now, we'll be back to only a few companies making them. Maybe that's all
fat bikers need. Maybe that's all the natural demand that actually exists.
Maybe I'm completely wrong. I suppose we won't know for several years.
Jan. 22, 2015, 12:43 p.m. - Pete Roggeman
#!markdown And it does fit the criteria (we did feature the Cold Rolled series right here on NSMB last year when it was released). I just watched it again - thanks for linking - and it's a great documentary. However it wasn't made by a bike company - a key part of the criteria I mentioned. Salsa did support that video, and Surly is the most well-known fat bike manufacturer, who also are firmly planted on the adventure/utility side of the fat bike spectrum. But most of the Johnny-come-lately fat bike brands are not coming at it from this perspective and that's the danger I'm highlighting. If too many bikes are sold to shops and in turn onto customers who buy them and realize they're not as good at many things as they were led to believe (and by extension, not as fun for certain things), then some of that demand will dry up. Companies will abandon ship. And three or five years from now, we'll be back to only a few companies making them. Maybe that's all fat bikers need. Maybe that's all the natural demand that actually exists. Maybe I'm completely wrong. I suppose we won't know for several years.