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That's not his point. I think he's trying to say that they are advertising
water and cookies when in fact milk and cookies is way better. If in this
analogy the cookie is your standard trail they should be marketing something
completely different because the mass majority of cookie monsters like milk.
So… advertise that they need a fat bike for winter excursions, beach cruises,
riding around the great salt lake, etc.-not for mastering their backflips and
tail whips.
Jan. 23, 2015, 8:09 a.m. - Doug Nielsen
#!markdown That's not his point. I think he's trying to say that they are advertising water and cookies when in fact milk and cookies is way better. If in this analogy the cookie is your standard trail they should be marketing something completely different because the mass majority of cookie monsters like milk. So… advertise that they need a fat bike for winter excursions, beach cruises, riding around the great salt lake, etc.-not for mastering their backflips and tail whips.